Maison Kitsuné is known for its vibrancy in both the ready-to-wear and the music. Is this also reflected through interior design?
We’re doing our best to offer products of high quality by paying a keen attention to fabrics, finishes and details. We’re very passionate about working on a new theme each season, a story to tell through our collections and on the visual imagery of each of them. At Maison Kitsuné, creativity, curiosity and quality are key words. And it’s the same on the music side: we’re looking for the song that will last, that will create emotion, to tell a story in the long run. This is of course also reflected through interior design. Outstanding furniture designs combine inventiveness, function and high quality. USM is remarkable for that—combined with the strength and durability of their furniture, USM designs are, for me, timeless classics.
How do you go about choosing your furniture?
I’m trying to have the right mix between vintage classics and the sleek contemporary, yet timeless, furniture that USM is offering. I guess I’m decorating a room like I would dress myself, mixing different kinds of pieces together!
What about the USM pieces that you have. Is that part of your style?
There’s an ingenious quality to it that I find interesting. The furniture has a story to tell, at least for the people who know the brand. It has a certain caché. That’s also what interests me for Maison Kitsuné: we’d like to be able to generate the same kind of empathy that USM is able to. That’s something we’re very tuned in to: how to create an experience that is rich enough for people to then want to tell their friends about it?
You mentioned creating empathy in products, how does this play a part in Maison Kitsuné and what do you aim to achieve for your audience?
I think that this is precisely the research for quality, creativity and the idea to take the time needed to think about the best ways to tell a story about a product—this creates empathy and a long-term relationship with our customers, our communities. We do believe in the word of mouth for both our clothing line and the music label. What’s better than a good friend recommending you to listen to that band, that song or to have a look at that brand’s clothing?
What’s the proudest moment of your career?
When we opened a store in New York, because even in our wildest dreams, we hadn’t imagined that we’d have a store there. And then, we opened a shop in Japan where we built the entire building. That too, we never could have imagined when we first began. But really, it’s in the small satisfactions in the studio and getting better at what we do.