Through Personalities by USM, the people behind the furniture tell their own stories. Personalities by USM is a contemporary interview series that profiles exceptional people from the fields of fashion, architecture, design, art and culture.

Produced monthly in cooperation with the internationally renowned interview magazine Freunde von Freunden, each installment features the story of a notable personality who has made USM the furniture of choice for their private living space or professional environment.

It turns out that USM furniture is just as multifaceted as the people who own it – whether recently acquired or a trusted companion for many years, with clearly defined lines or mixed and matched, in a frenzied urban environment or settled in rural tranquility.

Personalities by USM offers inside glimpses into exciting life stories and views of wonderful furniture by USM – every month.

Tell us your USM story!

There is so much more to tell. Send your own USM story to us at, and we’ll feature the most beautiful and exceptional examples on our blog.

Freunde von Freunden is an international interview magazine that features personalities from various creative and cultural fields. The focus is on people and their stories and closely references art, culture, design and lifestyle.