Had you always known you wanted to work in advertising?
No, but I was really, really, really bad at school. I was terrible at mathematics and grammar and only enjoyed photography, drawing and doing some design stuff. So I transferred to a more arts-focused school, that was the first time I got good grades. I then studied graphics for a little while; I met some guys working in advertising and thought their work was cool so I switched to a school that was more focused on advertising and art direction.
You lived in Paris for twelve years before moving to Amsterdam. What kind of work did you do there?
I first interned at Saatchi & Saatchi and worked closely with the agency’s art director at the time. Then I studied for a Master’s at École intuit.lab in Aix-en-Provence and interned at a smaller advertising agency called La Chose. I was there for a few years as the company continued to grow, working with some really great brands like French denim label Marithé + François Girbaud. When I left La Chose to work freelance for agencies like the Grey Group, SelectNY and Etoile Rouge, I started to specialize in fashion—I worked on campaigns with brands like Lacoste, Escada and Wrangler.
What was it about fashion that interested you?
I’ve always thought that fashion photographers take the best photographs. They just have this way of creating images from a more artistic point of view. And it’s not a matter of what is being shot, because I know fashion photographers who could shoot a shoebox and make it look awesome. But there seems to be this pictorial side of fashion photography; it’s very closely related to the arts. And it’s a very interesting industry to work in, in terms of the people, the budgets and so on.
Is that why you took the job at Tommy Hilfiger in Amsterdam?
Yes, I was curious about working for a large international fashion brand, and the role required working with photography in a greater way than I had in the past. I was also at a point in my life where I really wanted to move away from Paris and wanted a new challenge. I have always thought that I could change my life tomorrow if I wanted to, but had never really done it. But for me, it was about changing my life, not disrupting it completely.